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Woman Centric Approach
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What is Woman-Centric?
Fairfield Homes is proud to be the ONLY licensed Woman-Centric Matterssm homebuilder in the Lancaster, Ohio, area. Woman-Centric Matterssm is a unique licensing program and educational platform that helps businesses become remarkable by transforming their attitudes and business practices based on the woman’s perspective. A division of Design Basics, one of the largest home plan design firms in America and a leading expert in marketing to women, Woman-Centric Matterssm is changing the way America does business.
Why Woman-Centric?
It’s a known fact that 91% of all home purchases are made or primarily influenced by women. (Smith-Dahmer Associates, NAHB IBS) But a woman-centric approach isn’t just for women! It involves sensible, thoughtful business practices that are appreciated by both women and men. And at its core, a woman-centric approach to doing business embodies the values and business practices of Fairfield Homes.
What’s Different at Fairfield Homes?
As the ONLY licensed Woman-Centric homebuilder in the Lancaster, Ohio, area, Fairfield Homes “gets it”. We get how a home is never just a house, and we will help her choose a design that perfectly fits how she lives. Offering all
of the name-brand appliances she has come to trust, we will assist her in choosing great packages and design a home she can easily resell! |
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Appreciate
Women appreciate the element of surprise, so we incorporate unexpected design aspects into our plans.
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Evaluate
Women evaluate home designs based on storage, especially closet and garage storage options plus thoughtful kitchen, laundry and linen storage solutions.
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Care
Women care about their ever-changing families, so they look for flexible floor plans to meet both current and future needs like caring for aging parents or starting a home-based business.
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Create
Women create areas to de-stress. They look for soaking tubs, walk-in showers, porches, cozy spaces to curl up & read, as well as low maintenance products so that they don’t become slaves to their own home.
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Multi-task
Women multi-task, looking for home designs which complement meaningful activities, such as crafts, home office/planning, gourmet cooking, gardening, exercise, home schooling, etc.
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Filter
Women filter home plans through the lens of “how does this home live?”
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Value
Women value curb appeal. That’s why you see multiple elevation choices and various exterior products.
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Embrace
Women embrace others, so they look for spaces in homes suitable for entertaining formally, informally, indoors and outdoors.
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Insist
Women insist on ways to help organize their homes: drop zones for mail, keys & recharging cell phones; a large pantry for small appliances.
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Crave
Women crave WOW that makes sense.
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See how our home plans are specially color coded for how you live in your home!
Find out more about Livability at a Glance» |
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Building new homes in Central Ohio is what we specialize in at Fairfield Homes. As an OH builder Fairfield Homes offer custom and semi-custom new home solutions for every stage in life. |
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